Two marathon events in two countries, back-to-back: Nike Marathon Copenhagen and Berlin presented an international logistics challenge in which custom-made materials, scaffolding with static calculations, and special trade show elements had to be combined in a way that preserved the authentic street-urban look of the brand activation. The modular scaffold structures were clad with red translucent mesh fabrics and equipped with LED lighting – a hybrid solution of technical precision and raw aesthetics. Retail displays, workshop areas, and shoe presentation surfaces were integrated into the scaffold construction. The look: Industrial, but high-quality. Street, but thoughtful. Nike-core, but event-grade. The critical component was international logistics management: Materials needed first in Copenhagen had to be produced twice. Other elements – such as larger scaffold structures and LED panels – were transported directly after dismantling in Copenhagen as an overnight direct shipment to Berlin and seamlessly rebuilt the next morning. This meant: Precise timing, tagged equipment for quick identification, and crew coordination across two countries.

The Nike x BSTN brand activation in Munich orchestrated multiple activations in a compact space: A stage for live acts, diverse customization workshops, brand activation zones, and retail displays had to be arranged to create optimal guest flow – without individual areas blocking each other or causing acoustic disturbance. The visual and spatial highlight: A BSTN-branded monster truck that functioned simultaneously as an eye-catcher and as a functional space divider. The truck divided the hall into two distinct zones – performance area on one side, workshops and customization on the other. Its sheer mass and street-urban aesthetic set the tone for the entire activation: Raw, authentic, Nike-core. The technical challenge lay in coordinating parallel activities: While live music played on stage, workshop areas had to be acoustically shielded so conversations remained possible. LED walls were integrated into corrugated metal structures – a mix of trade show construction and street style. Neon signage in orange, green, and red defined the individual zones visually, while PA zoning ensured sound bleed was minimized.

The Jordan All Star Weekend Fam Fest was a comprehensive event production in the Navy Yard of the Bay Area: Three complete industrial halls, entire outdoor area including custom-built skatepark, basketball courts, sneaker gallery, live performance stages, and talent management. As senior producer, responsibility encompassed overall organization of event infrastructure – from security concepts to visitor engagement to permits from city, fire department, emergency services, police, and traffic management. Parallel to the main production, two weeks before the event came a request: A drone show over the Bay Bridge. The logistical complexity was immense: Diverse flight restriction zones due to the All Star Weekend, weather-dependent backup scenarios, and the need to keep multiple launch and landing zones on hold simultaneously. Coordination with property owners in San Francisco and Oakland, city authorities in both cities, as well as the Coast Guard for airspace over the bay. 1200 drones formed the iconic Jumpman logo over the illuminated Bay Bridge – a visual statement visible across the entire Bay Area. Technical implementation required precise GPS mapping, redundant control systems, and real-time communication with air traffic control. Until the day of execution, three potential launch positions remained active, depending on wind, weather, and last-minute FAA clearance.

Two major tech conferences in the same location, with only one day break between them: Snowflake World Tour and SAP Connect 24 presented a double logistics challenge. Same internal production team, two external clients, parallel communication tracks, and the need to coordinate construction schedules so external service providers could work within our parameters. Station Berlin was used in its entirety: Main stages in the large halls with multi-screen LED setups, several secondary program areas for breakout sessions, as well as an exhibition area for partner companies. For SAP, a vertical neon-blue LED tube sculpture was installed as a visual statement piece. For Snowflake, a more organic wooden structure with hanging vegetation followed as a networking lounge – completely different aesthetics, same crew. The construction schedule had to be precisely orchestrated: Snowflake dismantling on Monday, conversion on Tuesday, SAP setup on Wednesday. Rigging points were prepared for both events but equipped differently. Audio PA remained partially identical, video and lighting setup was completely exchanged. Catering flows, security zoning, and badge systems had to be coordinated separately, while technical infrastructure was shared.

The Mercedes-Benz electric commercial vehicles event transformed the Atelier Gardens – a former film dubbing studio – into an innovative conference environment with parallel panel discussions. The central challenge: Several hundred participants should be able to attend different sessions simultaneously without acoustic interference. The solution lay in multiple room-within-room installations within a large hall. Each session received its own visually defined zone through neon LED light sculptures in different color spectrums (cyan, pink, orange). Participants used silent conferencing headphone systems with multiple audio channels – allowing them to switch between sessions simply by changing the channel on their headphones and moving to another zone. Technically, this meant: Separate microphone setups and audio mixers for each panel, wireless headphone infrastructure for 500+ participants with battery management, as well as visual guidance systems that functioned without signage – the light color signaled the audio channel. Additionally, vehicle display areas and networking lounges were integrated.

Three zones in the Wilhelmshallen Berlin: A central keynote stage with a large-format LED wall in Apple style formed the main focus. Around it, a lounge with modular scaffolding structures—into which screens and lighting technology were integrated—was arranged, along with a dinner area featuring a kinetic art installation as a technical statement piece. The raw brick walls were accentuated with orange uplighting, creating a contrast to the technical precision of the structures. The conceptual principle: scaffolding becomes spatial architecture. Instead of separate truss systems and tech rigging, scaffolding structures were used as load-bearing elements, directly integrating LED screens, moving heads, and cable management. The technology merges with the construction—visually clean, structurally efficient. Every technical decision had to serve multiple purposes: scaffolding as structure, as design element, and as technical carrier. This hybrid solution enabled all three areas to be fully equipped without compromising the visual impact.

The Europe reveal of the Hyundai Kona Electro transformed a heritage-protected parking garage into a minimalist presentation space across multiple levels. The conceptual principle: total visual reduction. White on white, technology invisibly integrated, the architecture as silent protagonist. Vehicle pedestals made of white MDF formed sculptural platforms on different levels. Translucent curtains defined spaces within the space and simultaneously served as projection surfaces for atmospheric light. The existing concrete structures of the parking garage remained visible – a deliberate contrast to the clean-white staging of the reveal zones. Technically, heritage protection imposed the highest requirements: no drilling, no structural interventions, no visible fastening. Every lighting system, every truss, every cable run had to be realized through freestanding constructions or existing parking garage geometry. The solution lay in custom-made clamping devices and heavy-duty ballast systems.

Zalando's acquisition of Highsnobiety was staged as an immersive brand activation during the annual Partner Day. Curated art and interaction spaces spread across three floors of the StilwerkKant garages formed the foundation. At its heart was a 360-degree stage on the top floor, which completely transformed its identity throughout the day. During the day, the stage functioned as an accessible, personal living room by Charli XCX—an intimate installation featuring original furniture, personal objects, and atmospheric lighting. Visitors could walk through the space and experience the artist's private aesthetic. At nightfall, the installation transformed into an open performance stage: all four sides became usable, translucent curtains opened, LED tiles activated, and the PA system kicked into high gear. The artistic curation extended across the entire location: botanical greenhouse installations, interactive light sculptures, video projection surfaces, and a sneaker display gallery were developed in collaboration with curated artists. Each zone had its own technical identity but a common visual language – neon accents, industrial materiality, and translucent layers.

HumanLab: Evolution is an ongoing immersive exhibition that makes art, science, and consciousness experiential. The concept explores human evolution – from stardust to superhuman – and combines new media art, AI, sound, and architecture into a journey through neural systems, cosmic structures, and emotional states. Core to the project is the "Alpha Wave Experience" – an installation by Dan Ghenacia that translates brain waves into light, sound, and color. Additional rooms explore consciousness, AI, spirituality, and the future of humanity, staged with interactive light sculptures, holographic screens, neural visuals, and 360° sound design. HumanLab is simultaneously exhibition, research laboratory, and brand platform – a place where brands, artists, and visitors collectively enter new spaces of consciousness.

The exclusive Lululemon x HumanLab event in Berlin fused yoga, art, and technology into a multisensory experience. At its center was an immersive audio-visual yoga session with Aleks Kop Yoga – accompanied by AI-generated visuals, 3D sound, scent compositions, and light modulations that responded to breathing frequencies. The location – a minimally staged industrial hall – was transformed into a flowing spatial landscape: matte steel surfaces, soft ambient light, and translucent projection surfaces created an atmosphere between meditation and contemporary art installation. The goal was to dissolve the boundaries between physical and digital experience – a ritual of connection in which body, sound, and light acted in synchrony.