Three zones in the Wilhelmshallen Berlin: A central keynote stage with a large-format, Apple-style LED wall formed the main focal point. Around it were grouped a lounge with modular scaffolding structures, into which screens and lighting technology were integrated, and a dinner area with a kinetic art installation as a technical statement piece. The raw brick walls were accentuated with orange uplighting, creating a striking contrast to the technical precision of the structures.

The conceptual principle: Scaffolding becomes spatial architecture. Instead of separate truss systems and tech rigging, scaffolding structures were used as load-bearing elements, into which LED screens, moving heads, and cable management were directly integrated. The technology merges with the structure – visually clean, structurally efficient.

With a budget of €70,000, every technical decision had to function in multiple ways: as a structure, as a design element, and as a support for the technology. This hybrid solution made it possible to fully equip all three areas without compromising on visual impact.