HUMANLAB: EVOLUTION
PROJECT 11/2025
Wilhelmshallen – Corporate Brand Activation – Project Managemen
COMMUNICATION, MARKETING,
DESIGN & EXPERIENCE
HumanLab: Evolution is an ongoing immersive exhibition that makes art, science, and consciousness tangible.
The concept explores human evolution—from Stardust to Superhuman—and combines new media art, AI, sound, and architecture into a journey through neural systems, cosmic structures, and emotional states.
At the heart of the project is the “Alpha Wave Experience”—an installation by Dan Ghe-nacia that translates brainwaves into light, sound, and color.
Other spaces explore consciousness, AI, spirituality, and the future of humanity, presented with interactive light sculptures, holographic screens, neural visuals, and 360° sound design.
HumanLab is simultaneously an exhibition, a research lab, and a brand platform—a place where brands, artists, and visitors collectively enter new realms of consciousness.
COMMUNICATION, MARKETING,
DESIGN & EXPERIENCE
A combination of AI art, neurofeedback technology, and immersive spatial design. Interactive installations with real-time data (EEG, movement, sound frequency). Scalable format: from pop-up to permanent installation (4–6 months). Brand experience platform: collaborations with partners such as Pioneer, Google, Telefónica, and Lululemon. Holistic storytelling from concept to technical implementation.
Teilnehmer:
20.000+
Typ:
Immersive Exhibition
3 halls / 800 sq m
Bereich(e):
