The Mercedes-Benz electric commercial vehicles event transformed the Atelier Gardens – a former film dubbing studio – into an innovative conference environment with parallel panel discussions. The central challenge: Several hundred participants should be able to attend different sessions simultaneously without acoustic interference.
The solution lay in multiple room-within-room installations within a large hall. Each session received its own visually defined zone through neon LED light sculptures in different color spectrums (cyan, pink, orange). Participants used silent conferencing headphone systems with multiple audio channels – allowing them to switch between sessions simply by changing the channel on their headphones and moving to another zone.
Technically, this meant: Separate microphone setups and audio mixers for each panel, wireless headphone infrastructure for 500+ participants with battery management, as well as visual guidance systems that functioned without signage – the light color signaled the audio channel. Additionally, vehicle display areas and networking lounges were integrated.