NIKE MARATHON KOPENHAGEN / BERLIN
PROJECT 09/2025
Sparta Halls / Messe Berlin – Brand Activation – Project Management
Attendees:
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Type:
Brand Activation
1 hall
Area(s):
PROJECT OVERVIEW
Two marathon events in two countries, back-to-back: Nike Marathon Copenhagen and Berlin presented an international logistics challenge in which custom-made materials, scaffolding with static calculations, and special trade show elements had to be combined in a way that preserved the authentic street-urban look of the brand activation.
The modular scaffold structures were clad with red translucent mesh fabrics and equipped with LED lighting – a hybrid solution of technical precision and raw aesthetics. Retail displays, workshop areas, and shoe presentation surfaces were integrated into the scaffold construction. The look: Industrial, but high-quality. Street, but thoughtful. Nike-core, but event-grade.
The critical component was international logistics management: Materials needed first in Copenhagen had to be produced twice. Other elements – such as larger scaffold structures and LED panels – were transported directly after dismantling in Copenhagen as an overnight direct shipment to Berlin and seamlessly rebuilt the next morning. This meant: Precise timing, tagged equipment for quick identification, and crew coordination across two countries.
SPECIAL FEATURES
Internationale Back-to-Back Produktion mit dualer Material-Strategie und OvernightLogistik. Die Herausforderung: SondInternational back-to-back production with dual material strategy and overnight logistics. The challenge: Produce custom-made items in tight lead times that meet both scaffolding standards (static calculations, TÜV certification) and preserve street-urban aesthetics. Timing-critical coordination across two countries, two languages, two local service provider networks that interlocked.eranfertigungen in knapper Vorlaufzeit produzieren, die sowohl Gerüstbau-Standards erfüllen (statische Berechnung, TÜV-Zertifizierung) als auch die Street-Urban Ästhetik bewahren. Timing-kritische Koordination über zwei Länder, zwei Sprachen, zwei lokale Dienstleister-Netzwerke, die ineinander griffen.
