Two major tech conferences in the same location, with only one day break between them: Snowflake World Tour and SAP Connect 24 presented a double logistics challenge. Same internal production team, two external clients, parallel communication tracks, and the need to coordinate construction schedules so external service providers could work within our parameters.

Station Berlin was used in its entirety: Main stages in the large halls with multi-screen LED setups, several secondary program areas for breakout sessions, as well as an exhibition area for partner companies.

For SAP, a vertical neon-blue LED tube sculpture was installed as a visual statement piece. For Snowflake, a more organic wooden structure with hanging vegetation followed as a networking lounge – completely different aesthetics, same crew.

The construction schedule had to be precisely orchestrated: Snowflake dismantling on Monday, conversion on Tuesday, SAP setup on Wednesday. Rigging points were prepared for both events but equipped differently. Audio PA remained partially identical, video and lighting setup was completely exchanged. Catering flows, security zoning, and badge systems had to be coordinated separately, while technical infrastructure was shared.