Two major tech conferences at the same venue, with only a one-day break in between: Snowflake World Tour and SAP Connect. 24 presented a logistical double challenge. The same internal production team, two external clients, parallel communication channels, and the need to coordinate construction schedules so that external service providers could work within our specifications.

Station Berlin was utilized in its entirety: main stages in the large halls with multi-screen LED setups, several side program areas for breakout sessions, and an exhibition area for partner companies. For SAP, a vertical neon-blue LED tube sculpture was installed as a visual statement piece. For Snowflake, a more organic wooden structure with hanging vegetation served as a networking lounge – completely different aesthetics, same crew.

The construction schedule had to be precisely timed. Snowflake dismantling on Monday, conversion on Tuesday, SAP setup on Wednesday. Rigging points were prepared for both events, but equipped differently. The audio PA system remained partially the same. The video and lighting setup was completely replaced. Catering flows, security zoning, and badge systems had to be coordinated separately, while the technical infrastructure was shared.