The Europe reveal of the Hyundai Kona Electro transformed a heritage-protected parking garage into a minimalist presentation space across multiple levels. The conceptual principle: total visual reduction. White on white, technology invisibly integrated, the architecture as silent protagonist.

Vehicle pedestals made of white MDF formed sculptural platforms on different levels. Translucent curtains defined spaces within the space and simultaneously served as projection surfaces for atmospheric light. The existing concrete structures of the parking garage remained visible – a deliberate contrast to the clean-white staging of the reveal zones.

Technically, heritage protection imposed the highest requirements: no drilling, no structural interventions, no visible fastening. Every lighting system, every truss, every cable run had to be realized through freestanding constructions or existing parking garage geometry. The solution lay in custom-made clamping devices and heavy-duty ballast systems.