
LULULEMON X HUMANLAB X ALEKS KOP YOGA
PROJECT 10/2025
AchtBerlin – Corporate Event + Brand Experience + New Media Art
Attendees:
400
Type:
Corporate Event/Wellness Activation
1 hall + outdoor area
Area(s):
PROJECT OVERVIEW
The exclusive Lululemon x HumanLab event in Berlin fused yoga, art, and technology into a multisensory experience. At its center was an immersive audio-visual yoga session with Aleks Kop Yoga – accompanied by AI-generated visuals, 3D sound, scent compositions, and light modulations that responded to breathing frequencies.
The location – a minimally staged industrial hall – was transformed into a flowing spatial landscape: matte steel surfaces, soft ambient light, and translucent projection surfaces created an atmosphere between meditation and contemporary art installation. The goal was to dissolve the boundaries between physical and digital experience – a ritual of connection in which body, sound, and light acted in synchrony.
SPECIAL FEATURES
Real-time visual and sound response: Sensory reaction to participants' movement and breathing. AI-generated visuals inspired by neural patterns and breathing rhythms. Integration of hologram technology and scent system for a fully sensory experience. Collaboration between artists, yoga instructors, and tech creatives under one roof.



