LULULEMON X HUMANLAB X ALEKS KOP YOGA
PROJECT 10/2025
Wilhelmshallen – Corporate Brand Activation – Project Managemen
COMMUNICATION, MARKETING,
DESIGN & EXPERIENCE
The exclusive Lululemon x HumanLab event in Berlin fused yoga, art, and technology into a multisensory experience.
At its heart was an immersive audio-visual yoga session with Aleks Kop Yoga—accompanied by AI-generated visuals, 3D sound, fragrance compositions, and light modulations that responded to breath frequencies.
The venue—a minimalist industrial hall—was transformed into a flowing spatial landscape; matte steel surfaces, soft ambient lighting, and translucent projection surfaces created an atmosphere somewhere between meditation and a modern art installation.
The goal was to dissolve the boundaries between physical and digital experience—a ritual of connection in which body, sound, and light interacted in perfect synchronicity.
COMMUNICATION, MARKETING,
DESIGN & EXPERIENCE
Real-time visual and sound response: Sensory reaction to participants' movement and breathing. AI-generated visuals inspired by neural patterns and breathing rhythms. Integration of hologram technology and a scent system for a fully sensory experience. Collaboration between artists, yoga teachers, and tech creatives under one roof.
Teilnehmer:
400
Typ:
Corporate Event/Wellness Activation
1 hall + outdoor area
Bereich(e):
