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LULULEMON X HUMANLAB X ALEKS KOP YOGA

PROJECT 10/2025

AchtBerlin – Corporate Event + Brand Experience + New Media Art

Attendees:

400

Type:

Corporate Event/Wellness Activation

1 hall + outdoor area

Area(s):

PROJECT OVERVIEW

The exclusive Lululemon x HumanLab event in Berlin fused yoga, art, and technology into a multisensory experience. At its center was an immersive audio-visual yoga session with Aleks Kop Yoga – accompanied by AI-generated visuals, 3D sound, scent compositions, and light modulations that responded to breathing frequencies.

The location – a minimally staged industrial hall – was transformed into a flowing spatial landscape: matte steel surfaces, soft ambient light, and translucent projection surfaces created an atmosphere between meditation and contemporary art installation. The goal was to dissolve the boundaries between physical and digital experience – a ritual of connection in which body, sound, and light acted in synchrony.

​SPECIAL FEATURES

Real-time visual and sound response: Sensory reaction to participants' movement and breathing. AI-generated visuals inspired by neural patterns and breathing rhythms. Integration of hologram technology and scent system for a fully sensory experience. Collaboration between artists, yoga instructors, and tech creatives under one roof.

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