Performance marketing for a leading company in the field of nutritional supplements with a budget of over €50,000.

Strategic realignment

Strategic realignment of performance marketing activities in the supplement industry.

Goal & Challenge

• ROAS increase : Increasing the return on ad spend from a base value of 0.8.

• Market performance : Improving campaign performance in a highly competitive market.

• Budget management & scaling : Efficient control of advertising budgets to maximize revenue.

Strategy & Implementation (Full-Funnel Optimization)

• Advertorial funnels : Implementation of sales funnels to increase click-through rate and revenue.

• Creative strategy : Use of high-performing "ugly ads".

• Data-driven scaling : Continuous A/B testing and data-based optimization for sustainable growth.

• Technical performance : Ensuring fast loading times and clear CTAs.