Urban Hub Logo

Corporate Identity

PROJECT OVERVIEW

Holistic visual identity for the CIC Berlin's "Urban Venue Hub". Development of a modern brand experience that connects culture, innovation, and community. Focus: A strong identity for a physical and digital meeting place.

STRATEGY & IMPLEMENTATION

Clean & Urban: Development of a timeless design with edges and corners.
Design elements: Striking geometric shapes, precise typography and a distinct color system.
Full service: From logo design and signage concept to layout exploration and architectural mockups.
Recognition: Maximum clarity across all digital and physical touchpoints.

RESULTS

Strong positioning: A bold brand identity that sets the UV Hub apart as a leading location for founders and creatives in a competitive environment.

Holistic branding: Seamless integration of the brand into the physical architecture and digital platforms.

Future-oriented design: A functional and modular system that grows with the vision of the site.