Paid social campaign for a leading supplement company focusing on ROAS maximization, funnel optimization and creative ad formats.

GOAL & CHALLENGE

• Increase in profitability from an unprofitable ROAS (0.8) to the target value.

• Efficient budget scaling while simultaneously reducing acquisition costs.

• Overcoming banner blindness in a highly saturated market segment.

  
  

STRATEGY & IMPLEMENTATION

• Implementation of advertorial funnels for user pre-qualification.

• Use of high-performance "ugly ads" for maximum attention.

• Data-driven scaling based on real-time performance and funnel analysis.